Our Mission

We’re here to fundamentally change
what it’s like to own a pet business.

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We’re making pet business easier.

Easier run, grow and easier to have more fun along the way.

We are sweeping away the complexity and stress, so you can get past survival and on to building that dream lifestyle you imagined when you first started.

A Pet Tech Company that Truly Cares

We care about you and the wellbeing of your business. We care about the people and animals you serve and we care about the industry and planet we all share. So here are a few commitments we’re making to you, above and beyond the benefits of our products…

EVERYONE IS WELCOME

Committed to Safe Spaces

We are a very diverse team that spans the globe and we believe our differences shouldn’t just be tolerated, they should be celebrated.

DELIGHTFULLY HUMAN

Delightful Customer Service

We are obsessed with providing unbelievable levels of support. Everyday petpreneurs switching to BYP tell us they’ve picked us becuase of the support they get from real, actual humans.

ALWAYS IMPROVING

All-in on Getting Better

We can’t ever promise perfection. Tech is tricky and never ‘done’ – but we promise to keep investing in staying on the cutting-edge of technology, seeking your feedback and making our product better and better.

PETS & PET PEOPLE

Helping Animals Through You

The desire to care for animals is a huge part of every day life around here. We believe the best way we can help animals is to serve the people who care for them.

OUR AWESOME LEADERSHIP TEAM

Ralph

Head of Business

Anita

Head of Happiness

Sandeep

Head of Tech

Vicky

Head of Experience

Nic

Head of Brand

Bella

Head of Cuddles

OUR STORY

It all started with two yorkies & some cheese

It was our usual ‘Thank God it’s Friday’ wine and cheese night with friends. We were drowning the end of our work week in Cab Sauv while our two Yorkies circled below like small fluffy sharks….

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